Posted by: matt | July 9, 2008

one step forward, three steps back

My  friend James referred me to an article published in a local business journal.  It was questioning if blogging really had a purpose in business.

Holy cow, can we also ask when are we going to give up e-mailing and start shutting down our computers for good??

Maybe I’m overreacting, but I just don’t think so.

If anything, I think blogging, when done properly, can bring you closer with a current or potential client!  Same thing goes for other social networking tools!

What are your thoughts?

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Responses

  1. Well I know my GC has sent people to my blog as a reference to his work.

    Dell has technical blogs that it uses to update customers on latest tech and behind the scenes development. Dell is all about cutting costs, I cannot imagine that they would keep around someone to blog if it wasn’t paying off.

    Can you say Google? They also use blogs to promote upcoming software or features.

    I didn’t read the article, but I can tell by your comments that the article has a negative slant on blogging. Maybe at this moment, blogging has not caught on completely in the main stream world, so it might not do as much as it can, but everyday blogs become more and more popular, so it will only get better from here.

    Steve

  2. Just like XYZ, it’s another tool for your business. Learn and use it and it may help you achieve your goals. If you choose not to or don’t have the time or resources to, that’s fine too, but dismissing blogs or misleading readers into thinking that they won’t help businesses seems to me like agenda-driven dribble.

    BTW, blogs can be done with little to no costs. I didn’t see any mention of this in the article.


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